Marketing Director
James Anderson
James leads growth marketing at Nexsas — from launch playbooks to measurement frameworks that connect creative work to pipeline. He helps clients brief, ship, and iterate campaigns with the same rigor as product teams.
Education & early career
2008 - 2012
University of Pennsylvania
B.A. in Economics with focus on marketing analytics and consumer behavior.
Professional experience
2013 - 2020
Growth and brand marketing
Directed paid, content, and lifecycle programs for B2B software and consumer brands.
Current role
2021 - Present
Nexsas
Marketing Director overseeing campaign strategy, measurement, and go-to-market collaboration with design and engineering.
Responsibilities
- Campaign strategy and launch planning
- Measurement and attribution
- Creative and media alignment
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