Clinicians needed a faster path from intake to diagnosis. We redesigned the diagnostics portal around task flow, reducing noise and making risk signals easier to act on.
Challenge
Fragmented screens and unclear priorities slowed review. Critical alerts competed with administrative chrome.
Our solution
A calmer information hierarchy, clearer case queues, and a handoff that engineering could implement without losing clinical nuance.
Before
- Manual product recommendations with limited personalization.
- Generic marketing campaigns lacking customer insights.
- Slow response to market trends and customer behavior changes.
- High cart abandonment rates due to poor user experience.
- Inventory and pricing decisions made from guesswork, not data.
After
- Hyper-personalized product discovery that boosts conversions.
- Data-driven marketing powered by predictive analytics.
- Real-time adaptation to customer preferences and buying patterns.
- Smarter checkout flows reducing cart abandonment.
- Optimized inventory, pricing, and supply chain efficiency.
Technologies used
Driving the rebuild with a modern stack
- Design: Figma, design system, prototype testing
- Commerce: Headless storefront, Shopify integrations
- Analytics: Google Analytics 4, conversion tracking
Client feedback:
James Okonkwo
VP of Ecommerce
The Nexsas team transformed our storefront. We have never seen such fast, impressive growth. James Okonkwo, VP of Ecommerce, Orbit Commerce
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