Traffic operations needed predictions they could trust during incidents. We designed a management surface that pairs model output with actions operators can take.
Challenge
Congestion insights were buried, and route recommendations arrived too late to help.
Our solution
A live map-first layout, clearer incident queues, and recommendations operators can accept or override.
Before
- Manual product recommendations with limited personalization.
- Generic marketing campaigns lacking customer insights.
- Slow response to market trends and customer behavior changes.
- High cart abandonment rates due to poor user experience.
- Inventory and pricing decisions made from guesswork, not data.
After
- Hyper-personalized product discovery that boosts conversions.
- Data-driven marketing powered by predictive analytics.
- Real-time adaptation to customer preferences and buying patterns.
- Smarter checkout flows reducing cart abandonment.
- Optimized inventory, pricing, and supply chain efficiency.
Technologies used
Driving the rebuild with a modern stack
- Design: Figma, design system, prototype testing
- Commerce: Headless storefront, Shopify integrations
- Analytics: Google Analytics 4, conversion tracking
Client feedback:
James Okonkwo
VP of Ecommerce
The Nexsas team transformed our storefront. We have never seen such fast, impressive growth. James Okonkwo, VP of Ecommerce, Orbit Commerce
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